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Beyond ChatGPT, artificial intelligence is transforming virtually every industry, and internal communications is no exception. As an employee communications professional, you should ask how AI will impact your role and what steps you can take to prepare.

Employee engagement is the lifeblood of any successful organisation. It fuels productivity, enhances employee satisfaction, and ultimately contributes to achieving organisational goals. However, in the relentless pursuit of engagement, organisations often overlook a critical factor: the impact of internal noise on employee engagement. Just like excessive noise can drown out important sounds, too much internal noise can hinder effective communication, leading to disengagement and diminished employee morale.

Anyone in a large team is likely to constantly be bombarded with distractions from emails, instant messages, notifications, and other digital communications. While these tools were intended to improve productivity by enhancing collaboration and communication, research shows they have the opposite effect - severely limiting employees' ability to focus and costing businesses significant amounts in lost productivity yearly.

The classic "cascade" model has long been hailed as a go-to tactic in corporate communications. Here, the CEO or head office kicks off the narrative, passing it down through layers of management like a game of telephone. While the theory suggests that people are more likely to trust and absorb information from their immediate supervisors, there is no way to measure whether this is the fact - at least, not in real time.

The Noise in most organisations is a major productivity killer. Employees face endless distractions that undermine their workdays. From a constant barrage of emails and notifications to overly long meetings and repetitive messages, workers today struggle to stay focused. Traffyk offers a powerful solution.

In the modern workplace, communication is the bedrock of productivity and collaboration. Microsoft Teams has become the linchpin for many organisations, providing a unified platform for real-time collaboration.

Communication is central to every organisation. But much of it is reactive and unfocused. To truly engage employees, we must communicate purposefully and leverage data-driven insights about our audience.

M365 and Viva provide great data that Traffyk.ai ingests to help create the actionable insights we deliver. The more apps launched within M365/Viva, the more data is generated, which can also be analysed.

Slack has become the hub for team communication and collaboration for many organisations. But even the best messaging platform has its limitations. This is where Traffyk comes in. Traffyk integrates with Slack to provide the communication analytics and optimisation you didn't realise you were missing.

Information overload is real. Employees face daily emails, Slack notifications, meeting invites, workplace portal updates, and more. Hundreds of messages compete for their attention every day.

Without an innovative and well-thought-out strategy, messages get completely mangled as they trickle down through the layers of management. This leads to a catastrophic breakdown in communication, leaving employees feeling utterly alienated from the company's vision and leaders banging their heads against the wall in frustration over poor engagement.

Traffyk.ai is an AI-driven tool that plugs into Slack and improves understanding, data and insights. Traffyk analyses and optimises internal communications to enhance workplace productivity. It provides insights into message effectiveness, identifies communication bottlenecks, and suggests tailored actions to improve engagement​​.

This comparison aims to highlight how Traffyk.ai complements Meta’s Workplace by providing an intelligence layer to optimise work communications.

Many companies use complex web analytics tools like Google Analytics and Adobe Analytics to track metrics for their intranet, employee portal, or internal collaboration platforms. While powerful in external contexts, these tools fail to provide the insights needed to optimise employee communications.

Communication and collaboration remain ongoing challenges. Advances in AI offer innovative solutions to overcome obstacles for distributed teams. By implementing AI-powered communication platforms, organisations - like yours - can enhance connectivity and position themselves for ongoing remote work success.

If your internal comms team sends out a crucial message to staff and no one reads it, did it exist? No is the short answer.

Traffyk.ai data suggests that over 95% of knowledge workers barely glance at Yammer, opening it once or twice weekly. With such a low cut-through, there's little chance of communicating anything truly vital through the channel, but it can be a distraction.

A comprehensive collaboration hub, Microsoft Teams integrates chat, video, and file-sharing capabilities, making it a central point for real-time communication within the Microsoft ecosystem.