AI and Employee Communications: The Takeaways

Beyond ChatGPT, artificial intelligence is transforming virtually every industry, and internal communications is no exception. As an employee communications professional, you should ask how AI will impact your role and what steps you can take to prepare.

Based on our insights, plus recent discussions with industry experts, here are four key takeaways on AI's implications for employee communications:

AI will enhance strategic work, not replace communicators.

While AI tools like chatbots can automate specific writing and production tasks, the communicators' role will not disappear. Instead, AI will free up capacity for employee comms pros to focus on high-value strategic work.

With AI-generating base content, you'll have more time to devote to strategic planning, stakeholder relationships, campaign design, and impact analysis. This evolution mirrors the transformation in marketing, where AI now handles tactical work like ad placements, enabling a strategic focus.

Upskill in data and tech.

As AI proliferates in internal comms, technical literacy will become essential. Studying how other functions like marketing have embraced technology, including AI, will provide a blueprint.

Specifically, employee comms pros should upskill in areas like data analytics, machine learning, and integrating AI tools. Don't be intimidated – basic AI is accessible. With some knowledge, you can experiment with tools tailored to your needs.

Adopt early.

Historically, communications teams have been slow to adopt new technologies. But with AI, it would be a missed opportunity to lag. The barriers to entry are low, and competitive advantages await early adopters.

Don't wait for perfection. Pilot small AI projects now to get hands-on experience. As you build expertise, you'll gain the confidence to scale implementation across campaigns.

Focus on high-value effort.

AI provides exciting new tools and capabilities for internal communications, but it’s an accelerant. It can’t substitute for understanding your organisation's goals, culture, stakeholders, audience, etc. Undoubtedly, now, some things can be done faster and more efficiently, but sound judgement, experience and strategy will always be the foundation of the communications function.

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