Communications Performance Measurement

As an accomplished senior executive with more than 25 years’ experience leading communications teams at large, listed companies, Kate has always had a uniquely analytical approach to communications. Her background in applied finance and investment banking instilled a deep appreciation for metrics and data-driven decision-making - a perspective that has proven transformative in spurring her to co-found Traffyk. Throughout her career advising CEOs and leaders of large, complex businesses, Kate identified a persistent issue – organisations, whether listed, private or public, commit significant resources to communicating with their workforces but lack accurate data to measure its effectiveness. Determined to address the problem, Kate combined her experience building bespoke CRM systems, programs and intranets from within large organisations with her deep credentials in finance, corporate affairs and business development to develop Traffyk - a groundbreaking Communications Performance Platform. Traffyk uses machine learning and AI to help organisations understand what works, what doesn't, and why - and provides actionable insights and recommendations to enable continuous improvements. Kate aims to revolutionise workplace communications practice and results, benefiting everyone in the corporate ecosystem. Her platform brings scientific rigor to an area that has traditionally relied heavily on intuition, addressing the ubiquitous problem of 'poor comms' that plagues so many business failures

Alex is a seasoned digital workplace strategist and product leader who is currently the Co-Founder and Chief Product Officer (CPO) at Traffyk.ai. With more than 17 years of experience, he has established himself as an expert in employee communications, digital engagement, and workplace technology solutions. Throughout his career, Alex has demonstrated an exceptional ability to navigate the nexus between strategic communications and digital technology implementation, with expertise across employee engagement, intranet development, and digital channel optimisation. Prior to co-founding Traffyk.ai, Alex spent more than six years leading digital transformation initiatives at Commonwealth Bank within the employee digital channels and corporate affairs technology functions. One of his greatest achievements at CBA was spearheading the design and implementation of One.CBA, the group's innovative intranet platform, which garnered multiple industry accolades. Alex's professional portfolio includes collaborations with numerous prestigious financial institutions and media organizations. He has successfully designed and delivered strategic digital solutions for a number of them including - Macquarie Group, Westpac, Lloyds International and News Corp. At Traffyk.ai Alex brings his unique perspective, shaped by extensive experience in both communications strategy and technical implementation to drive transformation in workplace infrastructure and provide accurate measurable data to help solve the pervasive challenges of inefficient internal communications.

Dan has extensive experience solving challenging problems through machine learning and AI, gained through his previous roles with HSBC UK as their Lead Data and Machine Learning (ML) resource, helping to identify and fight financial cybercrime. He obtained his PhD from the Australian Nuclear Science and Technology Organisation and UTS in 2016, developing a method for predicting the formation of advanced nuclear materials for safer more advanced nuclear power reactors. He continued his research at Imperial College London, working with leading UK organisations and went on to consult for the United Kingdom Atomic Energy Authority. Earlier in his career Dan was a national professional gamer who represented Australia.

Michael (Mikey) Scott is a highly skilled technology consultant with extensive experience in data and analytics, previously honed at EY in Sydney.

With 7+ years of professional experience, Roman has mastered full-stack development after starting as a front-end developer.

Charles joins Traffyk as a Customer Success Manager and Sales Executive. With a wealth of experience in the SaaS industry, Charles brings a keen focus on cultivating strong relationships and ensuring client success. His expertise lies in understanding customer needs, providing tailored solutions, and driving positive outcomes.

Catriona joins Traffyk.ai in the role of Director of Business Development and Communications. Catriona will bring her extensive experience as a senior strategic communications advisor, advising Boards and senior management.