Traffyk.ai & Microsoft Viva

We’re often asked about the differences between the built-in reporting in Microsoft 365, including the Viva suite of apps, and Traffyk.ai.

M365 and Viva provide great data that Traffyk.ai ingests to help create the actionable insights we deliver. The more apps launched within M365/Viva, the more data is generated, which can also be analysed.

While our specialty is employee communication, and our focus is on advancing this practice far beyond its current state, Traffyk.ai includes capabilities that extend and complement what's provided out of the box with Microsoft 365.

Traffyk.ai is adaptable, comprehensive, and cost-effective. It offers multi-platform support and advanced metrics, and its broad strategic impact makes it a compelling choice for organisations looking to enhance their employee communication function meaningfully.

Platform Support

Traffyk.ai offers support for multiple platforms, including but not limited to Microsoft365, Google Workspace, Slack, Zoom, Meta Workplace and more. In contrast, both the Viva Suite and Viva Amplify are limited to Microsoft's ecosystem. This gives Traffyk.ai a clear edge in terms of adaptability, inclusivity and getting a comprehensive view of communication and collaboration across a wide array of channels.

Communication Metrics

While Viva Amplify relies on legacy metrics like page views or impressions, clicks, and likes, Traffyk.ai advances the profession by offering unique and proprietary scoring systems, long-term trend tracking, anomaly indication and internal and external benchmarking. This allows for a more nuanced understanding of communication efficacy and impact.

Strategic Impact

Traffyk.ai's broader purview allows it to look at overall productivity and strategic impact, something that Viva's feature set cannot do due to its limited scope. This is crucial for businesses that aim for a holistic understanding of their communications and broader operations.

Ease of Integration

Traffyk.ai securely and safely connects to your enterprise systems and runs in the background across all connected channels, offering automated collection, anonymisation, standardisation, and reporting. Viva requires a significant organisational transformation for optimal use, with cost, time and risk in change consequences. Traffyk.ai is a more seamless, cost effective option with clear and demonstrable ROI.

User Coverage

Traffyk.ai can connect to a wide array of channels and applications to ensure maximum coverage of your workforce. This can include those using frontline specific apps, a demographic that the Viva suite and Viva Amplify fail to cover.

Cost

The cost of Microsoft licences is on the rise, impacting the overall cost of adding the latest features to an organisation’s tech stack. Traffyk.ai offers a more cost-effective and scalable solution with clear, demonstrable ROI and with minimal change.

Long-Term Value

Traffyk.ai's value proposition increases over time, as it continues to define new metrics and standards. In contrast, Viva Suite may add more niche, expensive capabilities that don’t get used, while Viva Amplify has a limited scope for evolution.

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