Does Your Employee Comms Message Even Exist?

If your internal comms team sends out a crucial message to staff and no one reads it, did it exist?

No is the short answer.

Traffyk founder Kate Abrahams says businesses must get used to how expensive comms strategies can fall over because they are not being measured correctly.

“With remote working means employee comms is a critical function you have to nail,” Abrahams says.

“But most businesses don’t have data to show which communication channel cuts through to staff.”

“So, the trend is to flood workers with repeated messages on every channel available and cross your fingers it works.”

“It is expensive and is scattergun at best.”

The impact of failed comms can be brutal- think of staff not being up to date with risk practice or simply missing out on crucial customer sales information. It can cost millions.

“Nothing in business happens without employee comms. It is critical infrastructure, and the backbone of your strategy, yet fuzzy data is the standard.”

Traffyk.ai is a cutting-edge data and analytics tool that reveals how employees communicate- such as what medium they use and the time of day they read information- and the best way to reach them.    

For a discussion, please get in touch.